Hi, I'm Petra. I make good businesses easy to choose.
Some of my clients still have me saved in their phones as "Web Designer Girl." These days I do a lot more than websites. Here's how that happened.
Read my story ↓
How "Web Designer Girl" ended up working with companies that built their name the hard way.
In 2016, I had been out of college for six years, and I wasn't happy in my HR job. So I did what a lot of unhappy people do at night: I went online looking for a way out. I started learning copywriting, SEO and online marketing. Copywriting was the one I fell for, because I've always loved to write.
Along the way, I taught myself to build websites and made my own. Then people started asking me to build theirs, and I started doing it for money. The label stuck. Some of my past clients still have me saved in their phones as "Web Designer Girl."
The more websites I built, the more I talked with the owners behind them, and the more I felt for them. Some had been in business for 15 years, some for 35, and they barely existed online. Their websites were plain and ineffective, and they had hardly any reviews. Nothing showed the work they'd done for decades. And they all told me the same thing: nobody could find them, and the phone wasn't ringing.
A recent example was a trailer company that had been in business for 35 years.
Before I met the owner, I looked them up the way a customer would. There was a plain website with almost no photos. They had one active social media account, and another one made by a disgruntled ex-employee they'd lost touch with. Nothing showed what they rent or how long they'd been around. You would never guess this company had 35 years behind it.
The owner had decades of customers and knew his business inside out. But online, he had five Google reviews. Five reviews in 35 years. That blew my mind.
Then it happened again with a house cleaning company and then a commercial cleaning company. Both had been in business for more than 15 years, and both had the same story: loyal customers, years of good work, and almost nothing online to show for it. Some owners had handed their marketing to a son or daughter who wanted to help but didn't have the time or the know-how.
These owners didn't need someone to post for them. They needed someone to look at the whole picture and decide what matters first: what to fix, what to say, where to show up. That's strategy, and it's why I don't call myself a marketer.
That's who I work for now: companies that already earned their reputation and need someone to show it.
- People know them.
- Their customers know them.
- Their industry knows them.
- The internet might not.
You never hear about it.
You keep running the business. More people find it.
You show up when people search.
When someone nearby looks for what you do on Google, Maps or ChatGPT, your name is there.
People who look you up, call.
Your website and Google profile show why you're the right choice, and make it easy to reach you.
Your ad money brings in work.
You spend on what brings steady, good leads, and stop paying for what doesn't.
Customers get what you do.
Everything online describes your work the way your happy customers would.
I tend to be the person who starts asking questions.
- Why isn't this working?
- What is the customer supposed to understand here?
- Where are people getting stuck?
- Why is the company saying one thing while the website says another?
- Why are we spending money to send people somewhere that isn't ready for them?
- What would happen if we changed this?
I've always been more interested in understanding the problem than rushing toward the first solution.
I'm not particularly interested in adding more noise.
I'm interested in finding the part that matters.
What working with me is like.
I speak plainly.
You won't get a report full of acronyms. I'll tell you what I found and what I'd do if it were my business.
I look before I change anything.
First I look at how customers find you and why they pick you. Then we start with the changes that will bring in the most calls.
You work with me, directly.
The person you talk to is the person doing the work. I'm based in Mexico and work U.S. business hours, so when you call or email, I'm there. And with no agency overhead, more of your budget goes into the work itself.
You have the final say.
It's your business. Nothing goes live until you OK it, and I'll always tell you what I did.
That's the work I like.
Not making a 20-year-old company look like a startup.
Not forcing a traditional business into whatever marketing trend happens to be popular this year.
Making the digital presence finally look like the business.
You built the reputation.
I help make it visible.
Let's see what customers see when they look you up.
Start with a check-up. I'll show you what Google and ChatGPT say about your business.