I help coaches speak their truth with confidence so they can impact more of the people they're meant to serve.
I help coaches speak their truth with confidence so they can impact more of the people they're meant to serve.
Because when you get your message right, your expertise finally gets the attention and clients it deserves. Get the Blueprint
Your expertise deserves a message that sells
Package your expertise into a Core Message that makes people say "I need this!" Get the Blueprint
When your message is clear, your ideal clients understand your value.
Your real voice sells better than marketing speak
I can’t stand most marketing websites.
Including my old one.
All that talk about “disrupting industries” and “optimizing customer journeys” makes my eyes roll. Who actually talks like that? Not your ideal clients!
In meetings with clients, I’m direct. I tell them when their copy sounds fake. When their social posts could’ve been written by anyone. When their website reads like AI-generated filler.
Marketing it’s about sounding like yourself.
My clients hire me because I help them cut through the bullshit. I translate their actual expertise (the stuff they say naturally when talking to customers), into marketing that doesn’t feel fake. And that your real voice amplified through the right channels.
If you want someone to tell you your generic marketing is “fine,” I’m not your person. But if you’re tired of writing content that sounds nothing like you, maybe we should talk.
Hi, I'm Petra Cutri
Your real voice sells better than marketing speak
I can’t stand most marketing websites.
Including my old one.
All that talk about “disrupting industries” and “optimizing customer journeys” makes my eyes roll. Who actually talks like that? Not your ideal clients!
In meetings with clients, I’m direct. I tell them when their copy sounds fake. When their social posts could’ve been written by anyone. When their website reads like AI-generated filler.
Marketing it’s about sounding like yourself.
My clients hire me because I help them cut through the bullshit. I translate their actual expertise (the stuff they say naturally when talking to customers), into marketing that doesn’t feel fake. And that your real voice amplified through the right channels.
If you want someone to tell you your generic marketing is “fine,” I’m not your person. But if you’re tired of writing content that sounds nothing like you, maybe we should talk.
You know that your work transforms lives. But right now?
Your website isn't bringing any clients
Your social posts get lost in the noise
Your blog feels like shouting into the void
It’s not your expertise that’s the problem. It’s your message.
Introducing the Core Message Architect™
A 3-month intensive partnership where we'll craft a message so magnetic, your ideal clients will come to you ready to invest. No more second-guessing your words. No more being overlooked. Just clarity, confidence, and clients who already know your value.
How It Works
Month 1: Find Your Message Foundation
We dive deep into your work, your clients, and your unique approach. Together, we uncover the true value that makes clients say "yes" - going beyond surface solutions to reveal what really sets you apart.
Month 2: Shape Your Core Message
We take all those insights and shape them into a clear, compelling message that captures your expertise. No more struggling to explain what you do. Your value becomes instantly clear to ideal clients.
Month 3: Bring Your Message to Life
You get a framework to turn your core message into content that converts. From your website to social posts to sales calls, you'll know exactly what to say to attract and engage your ideal clients.
The Experience
Weekly 1:1 Strategy Sessions
Dedicated time to refine and perfect your message
Voice/Text Access
Get support between sessions when you need it most
Custom Messaging Frameworks
Tailored tools to capture your unique value
Implementation Support
Guidance on bringing your message to life
Ready to Stop Being Overlooked?
Book a call to see how we can make your expertise clear and compelling
Here's what makes my approach different:
I start with your message, not tactics. Because all the social media posts and paid ads in the world won't work without the right words to attract your ideal clients.
Your marketing questions answered
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How to Update Your About Page for Better Client Impressions
When you share the messy middle of your journey, warts and all, you’re giving permission for others to see themselves in your narrative. You’re creating that same magical connection that happens when you meet someone and think, “Finally, someone who understands.”
Wix Vs. WordPress Website Builders (2024 Comparison)
Choosing between Wix and WordPress for your website is like deciding between a pre-made meal and a DIY recipe. The best option for you will depend on your specific needs, budget, and how hands-on you’re willing to be with your website’s design and functionality.
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- – petra cutri –
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